For over fifteen years we have built custom swag experiences for the corporate event world: conferences, trade show floors, incentive travel and brand activations. In that time we learned the same thing every planner learns eventually: a table of pre-printed swag is forgettable, guests walk past it, and whatever they do grab gets left in a hotel room. A station where something is being made for them is the opposite: it draws a line, it holds a crowd, and it becomes the highlight guests remember when they talk about your brand.
Threaded Live was born in the event spaces of Miami with one heat press and a table at a regional trade show. What began as a side operation for a handful of local planners and DMCs grew into a national practice, because the work travels well and the results are hard to argue with.
We are obsessed with the gear. New t-shirt printing technology, new embroidery and cap patch techniques, laser engraving, new finishes and new ways to build a station guests actually want to stand in front of. If there is a better way to make swag live, we have already tested it on a show floor.
No two activations we build look alike. We work hand in hand with your design and marketing teams, your brand guidelines, your campaign art, your ideas, and turn all of it into a station that could only belong to your event.
Sixteen locations coast to coast means the crew that shows up at your venue lives in that market. They know the loading docks, the set-up and the traffic, so your team gets to focus on the impression you are there to make.